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by Leigh Geary, live from Mobile World Congress 2012 in Barcelona What is it about a brand? I had a pretty long conversation this evening about just that. Sure, specs and build quality matter. Innovation, ease-of-use and simplicity matters. However, there’s a definite brand following that people might not admit to. Take Apple for example. Truth [...]

by Anthony Plewes, live from Mobile World Congress 2012 in Barcelona Innovation was a recurring theme in many of the keynotes at Mobile World Congress as the industry rushes to meet the burgeoning demand by consumers. Operators in particular are positioning themselves as supporters of innovation by setting up incubators for new ideas and opening up [...]

by Mohamed Ali Souissi, live from Mobile World Congress 2012 in Barcelona The 2012 Mobile World Congress (MWC) in Barcelona was an opportunity not only for us to discover the latest mobility-related developments from the various manufacturers, but also for Microsoft to talk about its next operating system: Windows 8. On Wednesday February 29, the [...]

By Yann Gourvennec, live from Mobile World Congress 2012 in Barcelona Here are the pictures for day 4 of our trip to Barcelona. There will be no pictures of the riot police encounter with Spanish students, but plenty of content related to our visit to the gigantic Nokia stand. The Finnish company was clearly sending [...]

by Christos, live from Mobile World Congress 2012 in Barcelona Microsoft is fighting to establish its new mobile OS and launched a highly original marketing campaign at the CES in Las Vegas. This initiative – #smokedbywindowsphone – involves offering 100 dollars to anyone who can show that their smartphone is quicker than a windows phone. This campaign [...]

by Anthony Plewes, live from Mobile World Congress 2012 in Barcelona GPS navigation has transformed how we behave, but unfortunately the laws of physics mean that you simply can’t get satellite signals inside. This means that all devices will simply lose their GPS fix when you move inside a building, rendering them virtually useless. Many companies [...]

by Leigh Geary, live from Mobile World Congress 2012 in Barcelona Check this out. A flying horse, right there in the middle of Mobile World Congress, looking down over the Fira. However, peer a little closer and you may notice something. It’s actually made from Huawei Ascend D phones. Hundreds of them, all attached to a [...]

by Raphaëlle Laubie, live from MWC2012 in Barcelona Ambarish Mitra has named his company Blippar inspired by the word Blipp: v. & n. blipp-ed, blipp-ing: the action of instantaneously converting anything in the real world into an interactive wow experience. Pursuing on what-will-shape-how-we-connect-with-each-other-in-the-next -10-years’ session, giving us insights of a-vision-of-2022, Ambarish Mitra offered us his pitch about Blippy’s [...]

by Frédéric Lardinois live from Mobile World Congress 2012 in Barcelona Small cells and especially the femtocells that are currently used by mobile phone carriers to give their customers an option to fix bad reception in their homes. Slowly, though, it’s becoming clear that these devices, which basically put a little cell phone antenna and [...]

Yann Gourvennec reporting live from mobile world congress from Barcelona for Orange Live Immersion is a San Jose based company which was set up 18 years ago in order to develop force feedback controllers for joystick and other gaming equipment manufacturers such as Sony, Logitech etc. Immersion is now moving into mobile gaming and is [...]

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