by le collectif
The game is based on a simple and incredibly playable principle: in much the same way as Pictionary, you have to guess or enable the other player to guess words (only in English for the moment) by drawing them, this time directly onto the screen at your fingertips! Your partners are none other than your own “Facebook friends” or users chosen at random by the app. A viral response is guaranteed… and each game hots up as players jostle to show their talent (or their humor, if they are short on talent) to best describe a series of often amusing words and to score points that allow you to buy clues or new color palettes.
The success is such that in the space of just a month, the game developed by OMGPOP (recently taken over by Zynga, the largest publisher of games for Facebook) was downloaded over 50 million times, becoming the most viral mobile app of all time! Tens of millions of users and amateur pixel artists are now using this platform daily, exchanging more than 3,000 drawings per second. To ensure an ever-more fluid gaming experience with no delay, “Draw Something” is reactive and increases the size of its servers according to the number of new users, thus guaranteeing response times below one millisecond… which means their database, which now exceeds 2 billion virtual drawings, will doubtless grow larger still.