by Mohamed Ali Souissi, live from Mobile World Congress 2012 in Barcelona
Orange does what it takes to respond to the specific needs of the local African market.
We can mention for example the increasing development and marketing of telephones especially designed for Facebook, free Wikipedia referencing via USSD codes, the development of mobile applications geared to the local market, and so on. Clearly, Orange is sparing no expense in its efforts to establish its leading position on the African continent.
As for its Tunisian subsidiary, Orange Tunisia wants to be known as a helpful operator and not simply a network provider. As a corporate citizen, Orange Tunisia is striving to enhance the skills of young Tunisian developers through technical development training sessions (in schools and in the Orange Dev Centers) well as by reselling their applications and sharing out profits. And that’s not all. The new Tunisian network operator is also trying to encourage the production of local digital content, which is one way of closing the digital divide between the two sides of the Mediterranean.
On the occasion of the Mobile World Congress 2012, Malissonline.com interviewed Xavier Perret, Vice President of Strategic Partnerships at Orange, who agreed to tell us more about Orange’s plans for the African continent, and Tunisia in particular.
For the interview with Xavier Perret, Vice President of Strategic Partnerships at Orange, source Malissonline.com