Well after an amazing two days, the end has arrived at LeWeb.
The Kevins (Systrom and Rose) are joined by Ethan Beard of Facebook and Phil Libin from Evernote to judge and award the winner of the event’s startup competition.
The three finalists of the Startup Competition were:
1. http://www.blippar.com
AR campaign app.
This app provides a way of pulling the old world into the new. It’s very measurable with a load of analytics around the users, that used to be immeasurable, and indicates the effectiveness of your offline marketing. Their main selling point being measurable ROI, in that you know which billboards convert well and they let you delight your customers with something new.
They are in the process of creating a web app that allows people to create their own campaigns. As currently they are still creating a lot of the campaigns.
Blippar are hoping to integrate with other apps as well – like in the weight watchers app, giving users the ability to scan an item and see its calories (fruits and vegetables too).
Kevin Rose questioned how do they get users back/remain sticky? To which their CMO suggests that wow content is the key to it’s success. They’re exploring a Justin Beiber picture share campaign currently and expanding on the social side of the app.
2. http://hojoki.com
A feed aggregator of your cloud productivity apps. Like many good apps, hojoki is built out of a need of the founder. Pulling all your news feeds together into one news feed, and a daily email summary.
Their 40% growth last month and 31.000 users are a testimony of their growing success. It connects to Evernote, Google docs and a number of other tools over their API.
An app aggregator. Being the starting point for all enterprise apps seems lucrative, says Kevin S, but will people block you if you’re the gateway to giant apps? Building a sustainable relationship with the productivity tools will hopefully ensure they don’t change their API to block them.
3. http://teleportd.com
The final presenter Teleportd aggregates crowd sourced images of live events. They index 14 services beyond Instagram and Twitter. And then make the realtime libraries searchable and pipe the content to your site.
200 images per second are the spikes. The leading sources in their libraries were Instagram, twitpic, yfrog, pic.twitter and Flickr (which tends to be where they save photos for later so some duplication is possible)
220 developers are currently on the API and their consumer product is in beta – capsules, their collection tool, has #smilesfilm by Yoko Ono as one of the high profile users that created a collection of smiles to launch her new film.
Their model focused on subscription for large users and commission for authors. Kevin S asked of any exciting use of their images collections? They are working on algorithmic predictions of where things are happening, as exponential triggers of photos in an area alert them of news. Recently in Manhattan they spotted Barack Obama outside as breaking news.
Kevin R asked could twitter compete? “There’s a lot coming from other apps, and they are not focused on the moderation of pictures and packaging to B2B.”
That ends the 5 minute demos and question sessions so after some discussions between themselves the judges announce the name of the winner… Blippar !
And it seems they were interviewed in the order they placed. So congratulations to Blippar, a neat little startup that I am sure we will hear loads about over the coming months.
Hope you guys have enjoyed the coverage of what was a wonderful LeWeb.
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