October 16, 2013, 7pm, Orange HQ: around twenty bloggers are taking part in an exercise on co-creation and forecasting in relation to the stakes comprising Orange’s corporate social responsibility … A chance for Orange to see and hear stakeholders “live” and for stakeholders to discover the stakes and the people behind the telecoms operator. An important gathering, with plenty of ideas, and high expectations.
Welcome to the world of co-creation
Leblogdudd, greenIT, greenspot, deadline2020, cosyblog, construirenotre futur… (almost) all the bloggers who matter in the ‘greenosphere’ and in the social and solidarity economy were there, happy to see each other IRL, and keen to take part. For the first time, a telecommunications operator was asking its stakeholders what they wanted to see prioritized in its CSR. No questions. No traps. Not just a popularity stunt. This was a real co-creation and collective thinking exercise.
Orange and CSR: multiple stakes
In order to establish a framework for debate, the evening began with a presentation and an infographic about the various stakes in Orange’s social responsibility: environment, economy, use, employment, innovation … The positive or negative implications of these stakes are not only huge, but closely interlinked. To further complicate matters, they are part of a world that is developing at an ever-increasing rate.
Consequently, one initial observation was unavoidable: as an operator positioned between producers and users, Orange occupies a strategic place in the telecoms world. The company therefore has a high level of responsibility in relation to sculpting and improving of our daily lives, now and in the future, in France and around the world.
Orange’s CSR in five years: how the bloggers see it
The participants were split into four groups, to deal with four ‘thematic areas’: Environment - Social / Innovation / Education - Commitment / Ethics / Responsibility/ Image – Use. Each group was invited to consider the future and think about Orange’s CSR in five years’ time. It was a chance to highlight the complexity of forecasting and to identify the main expectations of stakeholders. One of the reporters gave the following summary: “a company as big as Orange has the power, and even the duty, to influence the course of events!”
Ideas, expectations, wishes
The reflection process yielded useful ideas such as mobile telephone renting, a return to limited pre-paid packages to favour ‘slow consumption’, the development of pastoral care to share know-how and telephone recycling and traceability.
Each participant was given a chance to contribute and further Orange’s reflection on its CSR. Some of the ideas put forward were already in use, for example the collection and recovery of terminals. However, the aim was also to better promote the actions of businesses in these areas.
All in all, a successful initiative, with future meetings promising great things!