For the first time, users will be able to share their reactions with friends through social media using the official UEFA EURO 2012 app. Geolocation and Augmented Reality make it easy to find the best places to watch games or meet up with friends. Thanks to the app, fans in every country that Orange operates in will be able to take part in the tournament like never before, whether they are following at home or in Poland and Ukraine.
The free UEFA Euro 2012™ mobile app will be the definitive source of information regarding Europe’s top soccer tournament. It will provide match highlights as well as SMS updates, pictures, interviews with players and live commentaries.
The app will also enable users to contact and have fun with friends more easily, particularly in terms of sharing through Facebook and Twitter. ‘Photo Fun’ lets users digitally apply face paint in a national team’s colors to a photo and then share it with friends, while geolocation services and Augmented Reality maps will help you to find your friends and the best places to watch matches. Also, tourist information will help users to navigate their way around the host cities and get to the stadiums and the official UEFA fan zones in Poland.
“Our goal is to create digital experiences that connect our customers around their passions. By adding social network and geolocation functionality to a UEFA EURO app for the first time, we are helping soccer fans across Europe to get the most out of EURO 2012, whether they are at home or at the tournament,” says Séverine Legrix de la Salle, Vice President of Brand, Image and Partnership at Orange.
“We are delighted to have Orange as a partner to help us create new ways for fans across Europe to enjoy and share the passion of Europe’s finest national team soccer tournament” said Alexandre Fourtoy, UEFA communications director.
Orange supports the organization of UEFA Euro 2012™ as the official technology partner in Poland, providing everything from IT solutions at the stadiums, to the networks and technology services which are part of UEFA’s facilities for its broadcaster partners, who will show the tournament around the world.